Lowongan Kerja British American Tobacco Indonesia - Senior Brand Activation Manager November 2018
Posisi:
Senior Brand Activation Manager
Perusahaan:
British American Tobacco Indonesia
Alamat Perusahaan:
Indonesia - Jakarta Raya - Jakarta Selatan - PT. Bentoel, Capital Place Office
Lokasi Kerja:
Jalan Raya Karanglo, Singosari, Malang, East Java, Indonesia
Pengalaman Kerja:
Min 4 tahun (Manajer/Asisten Manajer)
Deskripsi Pekerjaan
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer
You will be a highly motivated individual with strong project management skills to join the brand activation team. You will manage and implement 360 activation strategy and working with all partners internally and externally.
- Working closely with Brand Team in the alignment of brand campaign
- Supporting the Business Development team in implementing route to consumers
- Collaborating with Strategy Planning and Insight in identifying the consumer insights that needed for the activation
- Coordinating with creative agencies, event organizers to ensure proper development is aligned with activation objective.
- You will be responsible to delivering activities to improve consumer disposition funnel and brand equity to sustain the growth and competitiveness.
- You will coordinate the deployment, ensuring proposals and execution are within brief given and contribute to fact based decision making through the clear measurement and evaluation with clear recommendation for action post implementation reviews.
Key Responsibilities
1. Implementation of Route to Consumer to drive consumer disposition funnel
- Clear activation strategy by following the 360 ecosystem
- Build resource allocation to support the activation objective which covering budget and people
2. Support the development of new touchpoints and an integrated brand campaign
3. Propose goals and KPIs for each plan and track ongoing result
4. Build effective and cooperative internal and cross function relationship as well as with external parties by dealing them as a partner
Leadership & Management Competencies
- Ambitious, Resilient, Confident and Agile to work in fast paced dynamic environment
- Collaborates and influences
- Drive and own result
- Challenge the status quo and lead the change
- Think strategically and priorities in an changing dynamic environment
- Acts commercially and is consumer centric
Qualification and Requirements
- Marketing experience in FMCG (ideally with experience in lifestyle or disruptive categories
- Experience in implementing integrated marketing campaigns
- Analytic skills & creative thinking
- Project management experience
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential.
| Industri: Produk Konsumen/Barang konsumen yang bergerak cepat | Website: http://www.bentoelgroup.com |
| Facebook: https://www.facebook.com/BATCareers | Nomor Telepon: 0215288388 |
| Ukuran Perusahaan: Lebih dari 5000 pekerja | Waktu Bekerja: Waktu regular, Senin - Jumat |
| Gaya Berpakaian: Bisnis (contoh: Kemeja) | Bahasa Yang Digunakan: Bahasa Indonesia |
| Tunjangan: Kesehatan, Gigi |
Informasi Perusahaan
Proud to be in Indonesia! As part of the world’s most international tobacco group, we take pride in what we do and aim to grow our brands and the value of our business in a manner expected of a responsible tobacco group.
British American Tobacco Indonesia (BAT), is a member of British American Tobacco Group – one of the world’s leading multinational companies, with brands sold in over 200 markets. We are the fourth largest cigarette manufacturer in Indonesia that manufactures and markets a diverse range of tobacco products. Our key portfolios include Dunhill and Lucky Strike, both international brand with strong kretek products. We’ve grown our brands significantly over the past 5 years and develop Dunhill as the largest international cigarette brand in Indonesia.
BAT employ over 7,000 peoples across the business; from leaf growing partnerships to the manufacturing, marketing and distribution of cigarettes. We believe in two greatest assets of the company, our brands and our people. In BAT, we invest as much time and energy in our people as in our brands, focusing to create the legacy of leaders. We develop peoples in all level, from technicalities to leadership capabilities.
Visit our Global LinkedIn page for more updated news: https://www.linkedin.com/company-beta/2291/
Mengapa Bergabung Dengan Kami?
To achieve our target, we are committed to empower our people. At the heart of our success, we believe that it is important to give people opportunities to maximise their talents, ideas and make a difference